Organic vs. PPC
The goal of both organic search and PPC is the same, to get more and better quality traffic to your website. Organic (SEO) takes time to develop and you do not pay anything to the search engines. You would hire Green Mushroom to optimize your website, then manage and maintain your search rankings.
Pay per click (PPC) would list your website at the top of the page in a highly visable location immediately. A budget would need to be allocated to sponser the campaigns. Again, Green Mushroom can setup, manage, and maintain this for you - mostly using Google Adwords.
A good search engine marketing strategy would emcompass both SEO and PPC to ensure your business is fully utilizing the internets ability to bring you more business. Discussing your specific business and how we can best help you is important. Both SEO and PPC are highly customized and require experienced professionals to assist you.
Contact us today to discuss your needs for pay per click advertising.